There comes a time when every single one of us stop for a moment and wonder... Who we really are, how do we look from aside, have accomplished enough till now and generally what do we represent as women to the outer world ...  And most of us including my self never see the end of it... I think I never had that moment where I thought my life is complete - and that I have accomplished enough... never. There is always space and place to grow, there are always new ways to improve and there is enough time to leave at least a small mark in this world. And keeping this in mind we can never give up and be happy with what we have now, we always have to want more in order to move forward and make a statement.
I believe most of You already sensed that this article is for You - for all the strong women that fight day to day to to achieve and to receive and generally how this state of mind and lifestyle affects our image.
Lets go back to our beloved 80s... Don't know about You but for me everything that speaks for 80s is something to admire... the music, the fashion, the art... I could go on and on. Its simply the decade of perfection. And never the less the decade of women in power. Generally speaking I would say its the decade where women felt free to wear what they like despite the norms and started the movement of genderless wardrobe. Of course in small steps at a time. As we know it was at the 80s when women entered the workforce in sheer force, and with it came a very aggressive idea of power dressing. Thanks to them we got the wide shoulders , the structural shapes and most of all a lot thinner line between men and women styles. Women in the work force were popularizing the idea of “power dressing” summarizing the fashion of the decade and the modern-woman’s desire to break free from traditional gender roles and make their mark in the business world. 
While we can not be grateful enough for the women of 80s it seems that we keep up the good work in a lot fiercer way nowadays as well. Not only do we keep our ground strong and firm - we continue to spread the strong woman image in a lot simpler times. Im sure You will agree with me that fashion today is harder to define than ever, with a sense of individuality and self-expression.  Women are looking to embrace their femininity while also incorporating traditionally masculine-styles into their wardrobes. Fashion seems to be in a state of constant growth and exploration, while nods to past decades continuously find themselves embedded in every season’s “trends. "
Meaning we are left without any concrete trends or fashion statements, but the freedom to dress to express - our selves, our lifestyles, our believes through fashion. Tell me if I'm wrong but that seems to be the best stage we could have ever dreamed of.
Moving on to the outfit that Im wearing... Caught by the mood of feminity and power, in the best place for that in the world, inspired by all the career woman surrounding me, I wanted to mix and match 80s with nowadays. And honestly I was smart enough to take  Renata Mikailionyte's pieces in my luggage that spoke the topic better than anything else. A short moment  about the designer so that You would get the idea  - RM creates thin lined gender clothes for women that fear nothing, at least that was my first expression when I saw her collection. As You can see the west gives a sharp manly image to the whole outfit, especially matched with classic shaped pants with a typical 80s print, so that You can easily state that this is a typical classic look, yet matched with expressive bag and military boots it gets to a completely new modern classic look. 
To sum up we live in the times that give no rules, no boundaries. We have all the rights and all the freedom to do or to look as we wish. Lets not only be glad about it but lets make the best of it.

Eyes Mast chooses:

West / Renata Mikailionyte
Shirt / DKNY
Pants / Renata Mikailionyte
Watch / Triwa
Bag / Juozas Statkevicius
Boots / INCH2

Photo / Clifton Prescod

So melancholic but You asked for it Yourself haha!

shine bright

Dont You simply adore those moments when after long and deep winter You finally see the sun? When You can finally go out and not have at least a ton of clothes on You? Of course You do, who wouldn't ! Another amazing aspect of that is that You spend way more time in Your wardrobe as when the weather is fabulous You have to be even more charming than that. Which leads us to a spring syndrome. A disease that each and every single one of us go through in the beginning of the season. And its a syndrome of all bright or nothing. Im sure most of You after seeing the sun for the first time in four months don't even want to look to the dark side of closet. Believe me I am the same.
As soon as I realised this day Is about to come I decided I have to run down to few shops and prepare my #1 spring outfit. So I went down to Gedimino 22 and saw this stunning DKNY coat.. I thought this is it - I have my day one syndrome piece! Super easy looking and extremely comfortable yet super spring like and light - all You are looking for. Then I matched it with my SS number one clutch from Coccinelle which I can not see any summerish outfits without and I got the perfection I have been looking for. Believe You me - that day was nothing to compare with the outfit that I wore... Oh and lets not forget another amazing part of this season.. SNEAKERS! Finally... I have missed them so so much...
Best part of wearing bright this season is the less tones - the better or the more fashionable You are. So technically it puts You in a very good stage. You can stress less and look perfect a lot easier than before. SS17 is all about one tone from head to toe.. So when the next time You ll be matching ur daily pieces keep that in mind and You ll have a win win situation. The outfit will be up to trend and You ll have a lot less work to pull off the outfit. Im sure many of You will have the same question - which pastels too go for? My offer would be - stay down to earth. Choose tones that will easily match Your existing pieces and that will be wearable in the upcoming seasons. Meaning if You ll go nude tones - You ll not go wrong. 
So ladies and gents enjoy first days of spring fully prepared. Keep it light and soft so that You could get into the mood of upcoming season.. stay light !

Eyes Mast chooses:

Coat / DKNY ( Gedimino22)
Top / H&M
Pants / Mango
Bag / Coccinelle
Sneakers / Nike Air Max
Watch / Michael Kors


When You wake up in a city like New York - everything gets a completely new perspective. Not only Your mind, but Your body as well reacts to it. And we can easily call it a game changer. Why?
Simply because in a city like NY no day is ordinary, You never know how Your day will turn out or where will it lead You. Which brings us to the point where You have to stay sharp both in mind and style. There is no better feeling that having a cup of fresh coffee in 24th floor of Your hotel with the whole mid town under Your feet and knowing that this is just the beginning of You day full of excitement and wonder.
As Europeans we tend to have a slightly different rhythm and vibe... Our days seem to go a bit slower, we have more time to our selves and we have the luxury to make our lives charming and time to time stressless. I mean You will not see at least one person in Manhattan lunching longer than 15minutes, when in Paris or Rome, often lunch ends up with a bottle of red wine and three courses right? Whilst in NYC there is no such thing... Each day is like a race, each day is a challenge which has that charming side of it and the terrifying one. But who doesn't love a bit of drama... So what is that New York life and how dos it affect You from head to toe?
Generally in New York no matter what You do - You are always on a run. My days where quite hectic so I was on my feet from early mornings till late evenings. And each day was a lot more than planned. So how did it affect my style? First of all the main thing was - shoes. You can not live in NY and have fancy heels or anything else than sneakers almost. The image that sex and the city has given us through out the years was nothing but a big lie. Heels and New York have nothing in common. So each morning my main head ache was what shoes to pick as they had to look fabulous yet be the equivalent of comfort. After I had figured this out it came to a perfect outfit that would fit day meetings, unexpected shootings and Hells Kitchen dinners. Meaning - it had to be perfection from head to toe that would fit any possible occasion. You ask me what would that be? As even for me it sounded like something every woman looks for and never finds... Well what do You know - I managed to figure it out haha!
The golden outfit - if I may call it like that - is a lot more simple than You would imagine. To be completely honest its a match of a pieces that we could call timeless classics. An outfit that works for women of  my segment - class with a bit of edge in it ( the ones that can not see themselves with a bit of rock'n'roll in it ) This is why firstly I went for the net blouse - it kinda stated the whole idea of the outfit. Especially matched with Burberry classics - UK military pants , doesn't it give that modern woman vibe? Yeah it does.But to be completely sure You have to have something outstanding on You in a city like NY - a piece to die for, that speaks up for the whole image You are pulling off - a fearless, self confident woman in style - and that comes with the bag... Oh the bag... When I first saw it - it blew my mind away, and to be fair - it managed to leave every single fashionista in manhattan speechless... Even better part is that its a creation of Lithuania legend in fashion - Juozas Statkevicius. Meaning having such bag in a city that has all and has seen all - You come with something new and that puts You on a radar. And thats something magical... 
Another moment is adding some bright colour to the whole image.. But the magic is when You mix and match just segments of it. Like in this case a minimalistic line on bot sides of the pants, that ads completely different military look to the outfit and then the main accessory same coloured bag... Looks like a match made in heaven right?
SO ladies keep in mind that everything is possible with a bit of imagination. It seems that perfection really comes in small pieces...

Eyes Mast chooses:

Jacket / Mango
Top / H&M
Pants / Burberry
Bag / Juozas Statkevicius 
Bracelet / Tiffany&Co
Ring / The Factory

Photo / Clifton Prescod


Backpack time!

Well hello ladies… guess who is back! Hope You missed me as I for sure have missed You as hell. I know it has been almost a month but to be honest I managed to loose both of my macbooks, have unexpected travels and honestly anything that would sound unbelievable and too bad to be true had happened, but You have to do what You have to do… right?

Anyways the last time I wrote was winter as far as I can remember… And what do You know its spring already! Couldn’t be more happy about it! Im sure You are too. But where does it bring us? Apart from the fact that we see more sun, we have better emotions and finally we have less mood swings it eds up to one crucial point - new season new trends - new wardrobe. And thats where the hell begins.

In my case due to active lifestyle and the need to be comfortable from head to toe each day and every day I decided to try out something I almost never had - backpack. Yes a backpack. You would think I am not that type of woman that runs around in streets of New York wearing a back pack but to be fair for a modern nowadays woman there is literally nothing better. Ofcourse there is one major point to find the right one - which for You might take a while but with my help I ll make it a lot easier. 

Imagine You wake up 6 in the morning have a fast coffee in the nearest coffee house in uptown and begin Your day running around New York from meeting to a meeting, from one tube to another untill You see its already midnight. Then You really start thinking about smart fashion as I like to call it. Fashion that stands firm on Your lifestyle choices. And I am more than sure that many of my readers are hard working women that barely see daylight and fight for their spot on the ground. Which puts us in a position of looking fabulous though feeling comfortable and chic.

So number one piece this season I would say is the right backpack. Though it shouldn’t look like a classic, already seen choice. This is why after long and hard research I managed to find the right fit for me. Meaning the perfect piece for a woman that has to look edgy yet classy from morning to evening, woman that starts her day with no idea how it will end or where she will end up - to sum up a lady that is ready to look her best 24/7 . 

When I started looking for backpack I wanted for it to look as far as possible from a typical case model. This I why I needed something elegant, yet edgy, something that would fit weekend look in the same way as it would fit a 5star restaurant meeting in Meat Packing District. And I am safe to say I found what I have been searching for in Coccinelle. A brand that stands for long lasting pieces and Italian classics.  And who could refuse to have Italian beauty hanging in their closet? 

I ll try to show You and prove to You that a backpack can be as elegant and classy as any handbag and that every single one of You can not wait any longer going through life without having at least one fabulous and classy backpack in Your closet. 

For example this outfit - I have chosen the new piece from D.Efect SS collection and stayed in my fav pair of boots for this season, to get edgy and different look from what You would expect. The outfit is super city friendly and stands for fashionable comfort. As You can see the Coccinelle backpack brings super modern look to the whole image. Meaning for this article I am showing that any classic piece will fit You no matter what You wear as long as You match it right and keep it simple.

To sum up - lets start this spring fresh. Lets concentrate and not only looking our best but most of all feeling our best. As nowadays comfort is the new it thing. And You simply can not pass it. 


Kisses my ladies!

Eyes Mast chooses:

Top / D.Efect
Bag / Coccinelle
Boots / Inch2 


Photo / Vika Paskelyte


And song of the day for old school mood that I am having right now :





Tell me if time to time You don't have that amazing feeling where You feel You are on top of the world? Where You feel stronger than ever? Where Your independency reaches the level You have been working for all Your life? Im sure You do. And well the more often the better. Nowadays in the world where women stand stronger than ever and have the voice that has never been so powerful we tend to reach for a lot more. Both in life and well in our closet. And well lets be fair when this feeling hits You and the streets become Your personal runway - You have to have the right pieces on You.
So lets make it a bit more interesting this time. As today is all about being fierce and fabulous woman. Imagine that the street is a war field and Your clothes are Your ammunition. I know it sounds a bit crazy but in the end is very much alike. Anyways imagine having the right gun is like having the right piece on You. It not only can “ save Your life” but it can and it makes You feel a lot stronger than You’d feel without it. When in the same time not having enough bullets is like going to a war zone bare foot. Same as going out without any accessories on You. When it comes tolooking outstanding and feeling strong You have to look at it in the right way. Maybe even as unusual as we speak now, just to give it a different perspective right? Puling out the big guns like Your top coat or Your most fabulous bag can be life changing, when in the same time having enough bullets such as sunglasses and watches or what ever accessories You would go for is crucial.
So lets talk more about those fierce moments when You own the streets. Normally its better when it hits You in the mid summer and You have the chance to pull out Your fabulous pair of heels, the skinniest pair of black jeans, white flawless top and well of course Balmain type of black jacket. Then after walking the line You don't even feel Your feet killing You, as well we live in the real life unlike in the perfect scenario created by a fictional character Carrie Bradshaw.  Otherwise when it hits You in mid winter - You have to act smart. And by smart I mean both ways.
I suppose each self respecting woman deserves to have that fabulous and one of a kind coat, that looks outstanding despite what are You wearing under. As an example You can take my to die for piece from MAS924, a coat that fits any occasion any mood and well any style You go for. If its sunday morning and You are in Your trainers and Uggs, or if its friday evening and You pull out You killer boots out. So when there is such piece hanging in Your closet and You want to have that perfect feminine energy on You - this is what You should go for. And well after that, honestly its not so important what goes under it hehe... 
Another strong moment is - sunglasses. Don't know how about You but in my eyes women with sunglasses always gives a mysterious yet fabulous vibe. Especially when she is not afraid to wear them in winter time. And well as I have said many many times having the right pair of sunglasses can give Your image completely different meaning. I am a Dior girl.. everything what they create somehow fits my style and my mood. And well my beloved So Real ones simply will never leave my accessories box and well they will never be out of style. So what I mean to tell is that fabulous pair of glasses is number one investment, without it You ll always have that one small moment missing.
In the end when You have these two pieces figured out all whats left is for Your imagination. As the base is done. So since its always dark, cold and disgusting I tend to go for brighter colours, unlike everyone. Because well its different and it makes Yourself feel a lot better. And when I go bright I go white. As can there really be any other tone that will work each and every time You decide to go for it? No.
So to sum up sometimes its not so much about the trends as its about the vision You want to stand out. And the more its about You wanting to look strong and confident the better. The more You want to shoot Your sharpest bullets to the world the more big guns You have to have. And well a fabulous coat is one of the strongest winter season guns, as well as the right sunglasses or a bag. All in all our image speaks about us stronger than words most of the time so make sure You keep it exactly how You want for people to see You.

Eyes Mast chooses:

Coat / MAS924
Top / Cultus Lt
Pants / Mango
Clutch /  Kenzo
Watch / Komono
Glasses / Dior

Photo / Egle Juozaityte

Mood / https://www.youtube.com/watch?v=YeawPUpTHJA

The getaway

There comes a time when mid winter hits us in the strongest way possible. After not seeing the sun for almost three months in a row You simply can not be as joyful as You normally are during the rest of the seasons. It becomes a lot harder to get inspired or in general appreciate the beauty that surrounds You.
In situations like this all of us have different ways to snap out of it and get back to our selves. Till now I didn’t know what mine was. Go figure … First I thought I need a quick getaway - so i did, I went to Africa fro a week - the whole inspiration and excitement was gone straight after I got out of the plain with my light trench coat and my silver Pinko sneakers, as minus twenty degrees hit me. Ok I thought I need something else … I started reading inspirational books and watching motivational movies - guess what - nothing. As how the hell it can really work when u look outside and its the same view as always, either blizzard or a storm… I am sure most of You would think or say not to take it so deep, but lets be fair we are women, we are difficult and demanding. And well when one thought hits our mind it does not leave that easily, secondly if we have some bump on the road we do not let the time fix it - we do it ourselves. This situation is no different.

So I thought to myself - each time this type of mood hits me I need to have a cure asap.

And You know what? I found it. 

Every single one of You have those pieces in the closet that makes Your knees weak every time You remember them, right? It can be anything : Your favourite summer dress, Your beloved pair of heels, Your silk blouses and well in my case my 90s jeans and stilettos…
And tell me straight - did any of You managed to skip those moments when You sit in the coffee house wearing at least five layers of clothes in Your UGGs and You simply dream that You could sit outside with a glass of mimoza wearing Your favourite satin dress in Your fabulous stilettos? No You didn’t ! Am I right? So the "cure" that I found was a day at home with my most missed pieces on me and with the best mood I could ever dream of. 
Let me tell You .... the day looked chic and intimate. I played Marvin Gaye, I photographed my works, I wrote a few articles and I went through my vintage collection of fashion magazines, never the less, all of this I did in my favourite pair of nude stilettos, my to die for 90s jeans and  newly bought pure white blouse … and believe You me - it was fantastic. The mood came back, the inspiration kicked inn and I felt like a woman again. As lets be fair wearing all those layers, coats, parkas, boots, hats and so on really puts weight on us not only in a physical way but in a moral way too. 

More than ever I catch myself dreaming about bright colours, light textures, flawless fabrics and well heels... And for those of You who feel the same way it's crucial to have this type of getaways with the help of Your closet and imagination. So when You have a lighter day or even the weekend off - make sure You try it out, and You ll see there is nothing better.

Eyes Mast chooses:

Charm / Tiffany&Co
Blouse / Zara
Belt / Gucci
Jeans / Zara
Stilettos / Guess

Photo / Egle Juozaityte

North pole

Well... jumping from +30 to minus 20 is something... without mentioning the crucial feeling its quite charming! You get to jump from stilettos to winter boots, from silk dresses to parkas and from one piece at a time to at least 4 layers. Cant complain!
Having to spend a week in Africa led me to a wide range of inspirations... life wise and well of course fashion. Also I had the time to go through whole Eyes Mast feed and got new exciting thoughts that I will be bringing in 2017... hope You ll like it!
Anyways most important moment when I got back wasn't the fact that I have to unpack, as well Im sure most of You like myself simply hate that part... it was the "what the hell to wear at this weather" moment... Fact of missing almost all of my winter clothes didn't quite help choosing, but in the end nature helped to make the right decision with a gift of minus 20 degrees in the morning...
So mainly my outfit idea narrowed to a very clear look - the warm and comfortable outfit that would fit perfectly whilst running around the city and spending half of the time outside. I knew that my day simply can not start without the right pair of leather pants, as lets be fair in any look they make the right statement.  And honestly I decided not to pay much attention to the tops as well u know those days when You simply wanna go for a hoodie?So I did and for that I chose new local brand called My Face sadly U cant really see it as its too cold to open the parka but Im sure You love their job, so go check it out, as I fell in love with their concept and well the quality. And my main target was the perfect jacket and the right pair of boots. After going through my winter closet I chose this beautiful Cultus oversized parka that perfectly fits in to the busy city life and well helps You to survive any weather You choose to be in, which in our case is well north pole isn't it?
Another insanely important moment is a bag , which has to go along with the perfect oversized parka. So what does it mean? Bag has to be big and juicy! Meaning it has to fit half of Your life in it! haha! And let me make sure it did.
So lets get to the point - during these insanely cold winter days You have to choose the right outfits and well when if not now let our selves be loose and oversized ? I say now ! So go ahead and get You favourite oversize piece and run down the streets feeling comfy and fabulous!

Little something for the lovely ladies interested in E.M. music
Now listening to : https://www.youtube.com/watch?v=gwDoRPcPxtc

Eyes Mast chooses:

Parka / Cultus 
Hoodie / My Face
Leggings / H&M
Boots / INCH2
Glasses / Dior
Bag / TYLA

Photo / Egle Juozaityte


keep it simple

So my dear readers... New Year is just around the corner... I have to ask - so how was Your 2016?? Do You have any resolutions for the upcoming year? I know I do.. As well there is always space and place to be a better person than we are right? I sure as hell know that I ll try to bring You more, interesting articles, new projects, fresh collaborations and well a lot more insights on our main topic of all - style! Actually I am sitting in my favourite writing place La Cave Bistro in Vilnius.. looking at all the people passing by and thinking that we had actually quite amazing years didn't we`?? First of all they started in New York, then brought me to Rome, Milan and Paris for quite a few times...lets not forget our beloved Paris Fashion Week, oh and the mountains in Chamonix  ...  winterish London... I have to say it was quite a year.. full of inspiration and full of excitement. So lets hope next year will be ten times stronger and bigger right? 
So lets get back to the fact that New Years eve is actually tomorrow and here we are having the same head ache of : WHAT TO WEAR! It starts to grow into us doesn't it? Haha ! As really when I think this is the question that I ask myself the most, Im sure You do too ! But thats only good! To be completely honest I decided not to celebrate New Years this year with a fancy dress, fabulous heels and perfect evening makeup, in stead I chose to be myself as I am most of the time, in my INCH2 boots, tartan pants and a great black coat, with no hair style, with a natural and fresh makeup and well my head up high... Im sure You are all surprised, believe me I am too, but on the other hand don't we feel the best in pieces that we love and pieces that state who we really are? And well ... each year we kinda do the same thing, search for a perfect dress, try to get an appointment with our beloved make up artist as we want to look fabulous and well of course search for a perfect pair of heels that I can't remember that I actually have found haha... so why not do everything differently this year?
I know You ll think that I am crazy and I am missing the one night per year that we let our selves look as good as we possibly can, but what doesn't let us have such evenings during the year without any occasion ? I myself prefer to have those magical moments with those perfect outfits in the least expected places and spaces... Then life becomes a lot more charming and fabulous no? Yes yes.. 
So a bit about the chosen outfit... I have noticed that during this winter I kinda missed out on my most favourite style of all - the rock'n'roll chic! As You are used to see me like this almost all spring and autumn.. So i thought to myself if it came to my head I have to do it and start my New Year in my own shoes. I thought all I am missing is the perfect pair of pants, so I guess my fancy new year dress hunt was changed to the crucial hunt for the perfect pair of tartan pants... guess spending last week in London had to do something with it! So I am proud to say that omg I have found them... and in the place that You would least expect... and that is Pando . I was surprised myself too as well we all tend to think that this brand is all about guys on their bikes, and mostly it is but who would think that they have crazy good pieces for women? So I was lucky enough to find these crazy good ones and place them in my beloved and super selective wardrobe..
Anyhow I wish You all a lovely New Years eve... Im sure You ll have a great one and well my wish to You is - keep it simple!
Love Eyes Mast

Eyes Mast chooses:

Coat / Pando
Cardigan / Massimo Dutti
Pants / Pando
Boots /  Inch2
Watch / Triwa
Bag / Chanel

Photo / Egle Juozaityte

Silver shine

Aaaand it has passed...All the christmas fuss has left us and honestly I believe its just for the best.
Whilst being one of the most beautiful time of the year - it ends up being one of the most gruelling one. Why You ask me? Well lets scan how does it all go , firstly if You are forced to stay in Your home country, as I was for example, as my long avaited Cuba trip fell apart... :( ,  You have to visit all the relatives and friends, meaning for at least two days You are on a road ... no time to work, no time to write or shoot... of course its nice to see all those people and have few days off but its just too much, and well I'd rather have my days off somewhere that includes 30 degrees and a coctail in my hand right?
Yet again, I hope all of You had splendid holidays and a wonderful time with Your beloved ones!
And since its all over we can finally find some time for our selves and have that perfect few days before new years of wearing what ever we want and not having any boundaries...right? So what do we choose?
In my case during the cold season number one priority is comfort and warmth. I just can't help it.
I mean who wouldn't want to feel cozy and warm while running around town? Well I do, but I never forget that slipping into something comfortable means looking like I just got out of the bed or that my reflection in the window is pretty much a sleeping bag - no. I usually go for very edgy and fancy parka, so that I could feel free all day and look fabulous in any type of environment , so for that I choose MAX&Co as this season they seem to have all the right pieces for a cold ass days. Then another critical moment is that it seems that for the past few weeks I'm addicted to long cardigan dresses... its just so damn comfortable and easy to wear that I don't break my head on matching the right blouse with the perfect cardigan and the right vest, when all of this I can avoid with putting one fabulous piece that stands strong and trendy whilst super comfortable and cute. Probably its the weather... when You don't see sun for few months You can't shine Yourself .  And this beautiful grey dress by the way  is from my shopping few weeks ago at Cultus where I have found the one in previous article as well haha. Anyways as You can see super simple outfit matched with a bit extravagant pieces can transform into something spectacular.. In my case I am simply in love with silver pieces this winter... well to be completely honest I m into silver tones for about a year now and what I love the most about them is that any minimal look can end up looking very edgy and fancy with just a bit of a touch up. I honestly start to feel like a gipsy as the further time goes the bigger thirst for shiny pieces I have and when I look to my closet its more than clear that shiny metal toned beauties are taking over, but I guess thats for the best! For this outfit I choose Kenzo clutch and my beloved Pinko sneakers.
So to sum up dress comfy while You can as New Years eve is on its way and then the real head ache will start... I myself plan to take it easy this year but You ll hear about it in the next article my dears

Eyes Mast chooses:

Parka / MAX&Co
Dress / CULTUS
Jeans / Mango
Sneakers / PINKO
Glasses / Dior
Clutch / Kenzo
Charm / Tiffany&Co.



So our beloved time of the year has finally come! Happy people, beautiful places, great feelings and even greater christmas shopping... seems like heaven with extermination date right?
But is it really like it looks from outside? Is t really exactly how You would imagine it should be?
My answer would be NO. 
Seems like all the period before the actual day of christmas is a living hell... People get into this fanatic need to get all they need in one day, as of course who the hell would like to go through all that mess more than one time? So what does it lead us to? Well simply to a wild hunt, which You'd expect to see only in the wild wild nature on the National Geographic chanel, but during this period the wildest jungle are the shopping malls and well of course all the streets that have more than few shops standing... So when You finally pass the "finding the right gift" moment You jump into another critical point - packing. Normally I take all the presents to those packing places and have myself a relaxing cup of coffee while those christmas gods do their job... But this year I thought: wouldn't it be nice to do the packing myself?? And well that was my worst christmas mistake ever....never ever get this thought into Your head, as Your packing will never be as good as those people do it, and well You will not loose 4hours of Your life sticking and cropping. Nono!
Now lets go to the main part of it , to the part that gives You the ability to enjoy such crucial moments, and yes it is the right outfit!
So when You realise that its the time to do all the christmas duties, You have to make sure You dress up right for it. Which is only few points that You have to fill:
1. You have to look chic as its christmas and You want for Your outfit to represent the season.
2. You must stay comfy, as after 6hours of shopping You wont be feeling Your feet or back.
3. Keep in mind that after all the shopping You ll probably end up having a glass of hot wine, so You have to dress for the occasion.
So what do we choose? From my point of view the most comfortable item is a winter dress. Which, chosen well, can be a life saviour. Having the right cozy dress You avoid of looking incorrect or by any chance bad. The more minimal it is the better. As You can end up wearing it with leather tights, jeans, pants, leggings and what ever that comes to Your mind. Another amazing part is that almost types of shoes fit the winter dress style... what I mean is that You can wear military boots ( as I am ) and look ready for the street and edgy, You can wear heels and look elegant whilst chic, You can wear rain boots or Uggs and look super winterish and cute. So I'd say its an item to die for and an item all of You should have. I have spent quite a lot of time to find the right one, as its all about the cut and yet again the perfect one I have found in Cultus - the minimalism heaven.
Another part is the right winterish coat... this season I simply love faux collars.... They spice up the look hundred times! And who doesn't want a piece that would finish up what ever You are wearing? 
So ladies, I am ready to put my Diors on, and run for a cup of coffee and in the mean time - don't loose Your mind during this wonderful? last days until the actual christmas!
Kisses and happy holidays!

Eyes Mast chooses:

Coat / MAS924
Dress / Cultus
Leather leggings /  Zadig & Voltaire
Boots / INCH2
Bag / Radley London
Glasses / Dior

Photo / Egle Juozaityte


Ahhh Sundays... those magical magical Sundays... when You have all the time in the world, when You do what ever makes You happy, and when You have the chance to create a fabulous day just for Yourself....
Somehow when we speak about the perfect Sunday - I would be one of those people that would say - All I'd want would be to sleep all day and not leave my bedroom, yet this particular Sunday was slightly different. From the minute I woke up I thought today I will skip the perfect brunch with a glass of mimosa, I ll skip the lying in bed with some christmas themed movie and make myself a great cup of coffee, slip into something fabulous and sit down with my mac and write....
After going through thousands of fashion magazines and cups of coffee I decided to write not about certain style or outfit , but about that magical moment when we simply wanna look fabulous and have the time for ourselves in our charming little world.
Thanks god LAST Sunday my main target was shopping online ( somehow ended up shopping all my pieces in www.cultus.lt ) so I had lots to choose from this Sunday , and well my most charming purchase was this fabulous tulle skirt... It fit the whole mood in the most perfect way. On the other hand - running around the house in a fabulous skirt barefoot didn't quite ed up. So guess what was missing ... of course stilettos ! I know it might seem crazy to walk around the house in heels, but on the other hand - who the hell cares? If it makes You feel any better do it! As it sure worked on me.
So what can I say having the perfect black stilettos matched with the most fab tulle skirt seemed to make all the work a lot smoother and the articles seemed to write themselves haha! But lets get back to why Sundays ?
I believe every single one of You have more than thousand things on Your mind every single day, and lets not forget those of You who don't even have the weekends off... ( which by the way I am a part of ) - those few days or at least one day off become crucial... And when You do get to the point where You finally get time for Yourself - You want to make it worth a while... right?
So next time You have that fabulous Sunday off - stay home, get dressed and do what ever the hell makes You happy! 

Eyes Mast chooses:

Top / H&M
Shirt / H&M
Skirt / www.cultus.lt
Heels / Guess

Photo / Egle Juozaityte


There comes a time when winter takes over the whole city... streets become white and dreamy, windows get that warm christmas mood, snow storms become something so casual that we don't mind anymore and learn how to live with it with a smile on our face and a great outfit beneath. As everything that surrounds us shouts out to christmas time, we simply go along with it... all the pre christmas nightmare that is going on in our jobs, simply dissapear when we go out to the city streets, have a glass of hot wine, go present hunting in the weekends and try to find at least few minutes per day to enjoy all this beauty ... But how does it affect our style and our daily choices of clothing?
I guess its safe to say that there are two seasons that we crave for bright tones, light coloured matches... that would be spring and deep deep winter ( when snow kicks inn and we let ourselves leave the black part of the closet ) . Why? Because each season puts us in the position where we want to look exactly how we feel... meaning - spring - light and flawless, winter - warm and cozy. Which pastel does its job better than anything else.
So what does soft tones say about us when we wear it? `From my point of view bright tones more than often put us in a fear point where we have a small line between looking too ladylike and well looking flawless. Especially during the winter season brightly toned pieces end up looking too cute and fuzzy. Brands tend to put more attention on the soft cuts and super feminine pastel tones. And I do not like it most of the time, which is why I try to give the bright clothing - completely different statement. Meaning I try to avoid looking like a cupcake and go for an edgy, trendy look that doesn't go far from my everyday style, which as we all know sometimes can be quite hard and full of rock'n'roll ...  haha
So when wearing bright tones in winter You put Yourself in an ass kicking position. You ask me why? I tell ya... 90% of women are afraid to wear light tones, as they think they will get dirty the second they will put them on, but how dirty is our lifestyle then? Its not! So forget this stereotype and move on. Second part is that You will definitely stand out of the crowd, as well most of the ladies in the streets choose the easy way - black coat, black pants and french black turtle neck cardigan. ( If You haven't noticed look around, I even catch myself sometimes in a middle of the day that I slipped into the easiest and the most boring outfit I could ) Oh well and third - You will feel fabulous... Wearing bright - puts Your mood and confidence to a different level. So I would say its always a good choice.
What pieces to choose for a perfect bright toned winter outfit? I'd say do not go far from Your every day style and keep it simple but stylish. In my case , I was craving for the perfect light grey coat / cardigan, as well it simply starts to become the classic piece that all of us should have in our beloved wardrobes.  I was lucky enough to find this beauty in www.cultus.lt online shop, as well lets be fair shopping in winter time often ends up online, and Cultus seems to have it all figured out. Then of course pants - I'm a denim girl so I always go for purely white skinny jeans. As they are timeless and fits any season. For the connecting pieces I can not imagine a perfect outfit without the right sunnies and well cozy warm scarf.  In the end to sum up outfit looks its best when matched with the right pair of shoes , which in winter time is insanely hard to find right? I stay put with Melissa's . As well this marvellous brand seems to know what every woman needs.
So my lovely readers I want for all of You to try dressing up purely bright straight after You read this. And let me know how did it feel! IM SURE YOU WILL HAVE A BLAST!

Eyes Mast chooses:

Cardigan Coat / Cultus
Cardigan / Massimo Dutti
Jeans / Mango
Scarf / H&M
Cap / Cultus
glasses / Dior
Boots / Melissa
Bag / Daili

Photo / Egle Juozaityte


When it comes to women and coats there is something hypnotic going on. It seems that magazines, papers, tv shows and all the fashion icons till now, were pushing us to find fewer items per life that had to take up our perfect closet... which as we all can agree was the perfect little black dress, the perfect trench coat, which we all know had a clear hidden answer - Burberry one, then of course the right pair of stilettos which we can assume had something to do with Louboutin and finally the right clutch, which automatically put an image of Chanel flap bag. But does these standarts still stand put?
In current times life of each woman is a lot different from the one 5- 10 years ago. We have more responsibilities, a lot wider minds, definitely a lot more strength and very high demands for everyone around which include ourselves too. And what does it lead us to? Well to a point where having a few main targets of the perfect closet does not work anymore.  
Daily wear has changed in many different levels. Now each self respecting woman has to have far more items hanging in. Each season does not stop even around 10 great pieces. Which leads us to one of he most important piece of the cold season - the perfect beige coat. 
Why beige? Well simply because its never ending class and for ever lasting style icon. Women from many many years ago started the hunt of the cashmere beauty. And You know whats the best part of it? That for millennium women it became a lot more easy than it used to be. Thanks god to all the top brands that understood the need of this piece and gave us a huge variety of choice.  Mainly each self respecting mass production , lux or simply another boutique on the corner has these must have pieces hanging. All You need to do is choose.
So what is the right cut and the right fabric of such coat? Well my number one example and standard goes to great deep 90s. It seems that 90s defined the perfect beige coat cult. So I stand firm on not looking for anything new. As trends come and go but classics never go out of style.
Main points to use as ur daily bible when thinking of beige coat is of course the fabric, and it can only be cashmere with a mix of wool, - cut, which has to be loose-fitting silhouette, which hides everything it needs and shows everything that has to be shown and of course the camel tone.
Don't think that this i a piece that will drain your wallet to the bottom... no since there is a lot to choose from You will always find the right pricing. But please keep in mind that beauty hides in details right? So when purchasing make sure it has the right consistence.  
When it comes to ways of wearing it, well thats the best part of it. It goes with absolutely everything. If You are running to a black tie gala event, having camel coat on top of any evening dress will look classy and correct, whilst trendy. When You will run to work with half formal clothing it will definitely bring out the best of Your look. And well when You ll want something different or crazy this will be the piece that will always work out the best. As You can see worn with trashy 90s denim jeans and military boots the coat gets completely different vibe and still manages to look chic and fabulous.
So thats it for today ladies keep in mind that trends come and go, but classics never go out of style.

Eyes Mast chooses:

Coat / Marks&Spencer
Jeans / Zara
Top / American Apparel
Belt / Gucci
Glasses / Dior
Boots / Inch2

Photo / Paulius Stefanovicius


Guess its safe to say that winter has kicked in all ways possible. City became like a fairy tale, people started thinking of upcoming holidays which automatically brought this wonderfully magical feeling. Straight after the snow fell there were no questions left. I ran as fast as possible to pick out a christmas tree ( yeah yeah I know its too early for some people, but who can judge if I want my christmas to last for at least a month ) decorated my loft with lights and candles and literally made myself cute little christmas house for the upcoming month. Couldn't be happier as I am one of those people that see christmas time as the most charming one. On the other hand as fabulous as everything is in this timing of the year it has its dark side. 
While there is nothing more lovely than having a cup of hot coffee in one hand and a Harpers Bazaar in another whilst looking through out the window into the massive white snow storm , it is another thing - leaving the house and reaching point B alive.
There is just something super crazy about those first days of the actual Baltic winter... As much as we are used to the freezing weather and lovely snow storms that make Your hair curly the second You walk out of the house... Those first days You really need to wear something right for the moment. You cab forget lovely cashmere coats. So what do we have to wear and how to wear it right?
Personally for me there is nothing worse than jumping from -10 to +25 ... Why? Well because if I don't wear the right jacket, It takes me about half an hour to dress up just the under clothing and then to put beloved cashmere coat on top of this pile, of a thousand of different layers of tops, cardigans, tights pants and etc. And all of this just because I still want to be elegant and chic , while there is death storm outside the window. Well don't make this mistake dear ladies... As well You don't want to look like literally a pile of clothes while walking haha...
Alright so what do we do? We go to a sports wear shop. In this case - Audimas. A local brand of fashionable sports wear. As I believe we also don't want to look like skiers in the middle of the city right? Anyways back to the jacket - make sure You pick the one that makes You basically immortal, meaning has protection from wind, snow, rain, people that You don't like and most important lets You wear what ever the hell You want under as its super warm! And here is the whole magic. In this outfit I am wearing only one piece of silk shirt from Donna Karan and tights! So when I jump to a coffee house and take the jacket off I am light as a feather.
Second part how to match a sport wear jacket so that You look like a city citizen. Its very very easy if You have such jacket which has the right colour and fabric, in my case its military green with a nice shine, which makes it edgy ash stylish as it is, but of course matched with Inch2 boots or any other kerz boots and well of course the right sunglasses. Lets not forget a piece that no woman leaves the house with - the bag. It has to be matched right, meaning it can not be too classy or too elegant as well we have to understand what style are we pulling off. So in this case I choose a grey backpack, which later on will work with any other coat or jacket You are wearing and well to charm it up I choose bright tights with strong print and golden watch from Michael Kors.
Probably this is slightly different article as I see the most I spoke about was the weather and one piece to die for in this time of year, but I just can't help it its way too cold!


Eyes Mast chooses:

Jacket / Audimas
Top / DKNY
Tights / Audimas x Robert Kalinkin
Glasses / Dior
Watch / Michael Kors ( Mados Prieskoniai )
Backpack / Audimas

Photo / Vika Paskelyte

That moment

Each of us, fabulous women, time to time reach a point where we simply want to dress up....
By dressing up I by all means Im talking about getting fancy and chic. Usually these wishes come out on fridays, when all of us are counting hours till the end of work and dream about hitting the shower, putting our best creams, most expensive lingerie, of course pulling out the best make up ( as we all know somehow our best stripes, smokey eyes and well ofcourse the perfectly correct red lips appear only on fridays ). But the best part of it all WE DRESS UP FROM HEAD TO TOE. 
And it makes us feel better than ever. But does this feeling come kicking in only when we have an occasion for it? Well .... no.
I speak for my self, hopefully some of You too, but time to time I get this feeling in a middle of the week and as much as I try to think of an occasion for it or at least organise my girls to go out somewhere for a glass of red wine, I end up failing, because of course who want to leave their cozy beds and blankets on tuesday night. Well then there is one  option left - just do it. Screw the situation and make one Yourself.
On the other hand these type of eves are sometimes exactly what You need right? A favourite playlist, which in this moment is Havana Social Club, a glass of wine and the charming pieces...The evening reaches completely different perspective... It becomes magical and intimate. The perfect match isn't it? 
Even so when You are completely alone in Your little world having the time of Your life - You have to have the right pieces for that. So what should they be? In my case situations like these make my head turn for something very feminine, girly and light. Such as the dress in the first picture. Super elegant , chic, not bordered around the seasoning , meaning can be worn in summer with a pair of Jimmy Choos as well as in the coldest winter with a pair of cotton tights  and a pair of uggs. Also the beautiful and stunning pattern which is one of the main aspect of these pieces.
Second beauty is the skirt which I picked out with the very same pattern. They just had something in them... and then it kicked me that those two will be a simple perfection during the christmas season... As its always nice to have something sparkly, but not too much , fancy , but as well not too much and well fabulous.
So to sum up ladies, don't forget to have such evening or even days if You decide to stay home and do all the job without leaving the house. As the right pieces can make a pail day into something magical and chic. Because it doesn't matter what are You up to or where are You... its all about how You feel, and well being feminine and glamourouse even when nobody is around is spectacular.

Eyes Mast chooses:

Dress / Max&CO
Cardigan / Twinset
Skirt / Max&CO
Necklase / Michael Kors
Bag / Max&CO

Photo / Egle Juozaityte

Red fever

The fact that we speak about red coat today has nothing to do with the fact that the age of hell has begun in US...
November is officially upon us, which means temperatures are going to start plummeting at a fairly steady rate. Until now, we’ve been getting by just fine with our many blazers, little fall jackets, and thin sweaters, but there’s no denying it’s just about time to break out the big guns. The winter coat. Or, more specifically, the super-bright winter coat. Why? As we sure as hell can not drown into the darkness 24/7 and we need to bring some funk to the city.
Indeed, when it comes to looking chic and fabulous a black or a camel overcoat will never (ever) not be a viable option, but why dont we rethink this season the idea that a coat always has to be neutral. In fact, according to many many fashion magazines and previous fashion weeks, a coat shouldn’t always be neutral. Unexpected colours do not only brighten up your face during the cold winter months, but when styled correctly, can completely modernize a winter outfit.
Think you can’t pull off a crazy-bright winter coat? Dont be kidding me. Its a lot easyer than You think.
Firstly if You are scared that You ll look to extravagant from You other colegues or friends, dont. Its more than normal to not stay attached to grey , beige , black tones in winter. Honestly it shows that You are not afraid to mix it up and show Your personality.
Another moment is that woman wearing bright tones is a confident and edgy person. Which You would never miss out in the street. Also when it comes to those days of grey sadness the right toned coat can be ur ultimate saviour.
So how should we wear super bright colour coats?
Since You do not want to look like a clown , make sure Your base ( anything that goes under the coat) is minimal and aesthetic. Meaning stay low on the under colorit. Wear tones such as black, grey, white, beige or dark green. Then You ll look classy, minimal and fashionable.
How to choose the right colour? Personally for me red was the best option with what I have in my closet, as my main tones go to black side. If lets say Your closet is filled with brown tones, go for green or yellow coat. Also red is a very classy colour, so even if it screams bloody hell bright, it still stays classy! And well we all know that red is a colour of elegance, charm and bravery. So in case You are still thinking go with red and make sure everyone around know who You really are!
Matching - make sure while wearing a bright piece, to not push more than 3 tones per outfit. And well don't forget Your sunnies, as snow is about to fall out!

Eyes Mast chooses:

Coat / DKNY
Top / ZARA
Pants / DKNY
Boots / INCH2
Sunnies / Dior
Watch / Marc Jacobs ( mados prieskoniai )
Clutch / DKNY


There is no denying that none of us can survive through winter without parka. As there comes a time when the nature kicks so bad that You don't even dear putting anything else.
And in my eyes having the right parka is just crucial.  Its kinda something like going through winter without Uggs? Its not possible. So lets speak more about this topper.
Parkas have been created to survive the coldest days of A/W season. And by the years it became a huge fashion hit. Why? Well because it became possible to combine high end fashion with comfort in the best way possible.
I myself wear parkas with any style I pick out for the day. And best part is that its literally allowed. Nobody will judge You if You decide to put Your every day formal look for work and go with the parka on top. As those beauties have one special thing, which is : they go along with absolutely everything and they are allowed in any possible occasion as well its not us its the nature!
So how to choose a parka that would go along with everything You own and that would not make You feel that ok its just to get to the car and from car to the door. NO NO. It has to be an item that You are glad to own and a piece that You feel glamorous in, yes glamorous.
Because who the hell stated that comfortable, warm and high quality pieces have to be just that. No. Not any more and not for women like us. Moving on - the right parka has to contain few points :
1. Firstly the parka it self has to be made from a really good quality fabric, as lets be fair we do not want to stuff our closets with tons of parkas when they took up quite a lot of space and well of course You really hope to be wearing one for a few seasons at least.
2. Second it has to be warm and comfortable. As well that the main purpose of it.
3. And last but not least - it cant be too simple. The ideal one is quite extravagant from itself. Which helps us feel good and fab while wearing one.
Im sure You are thinking : its easy for You to state something that is probably obvious for many of us, but where the hell am I gonna find one? Well dears its not as hard as You would think.
For many years all of the fashion houses don't skip a season without creating at least one timeless parka jacket. Meaning each brand that is counted as luxury brand - will have something that we are speaking about. Don't start stressing about the fact that You will have to pay a bit or maybe a lot more than You are used to. But lets be fair … its not another pair of heels or another bag. Its probably an item that You will be wearing for many seasons ahead. So if You really count - You save!
I started to search for mine when I saw that in a week there is snow coming… which I couldn't be happier but still… I understood I do not have a topper for that. One that I could wear every day, stay warm, cozy and stylish. As fur coat is not something You want to wear every day… as glamorous as it is. Sometimes You really just need comfort. Another moment is that I look for parkas that contain real fur on the hood. Also parka for me has to be khakias it goes best as a topper with anything that is underneath. That colour is simply perfection … any basic You put under will look ten times better with a khaki parka on top.For having a fur hood its needed because as we have spoken before we are searching for one that would be timeless and with faux fur its just not it. So to get back to my searching… I spent quite a lot of time until I found mine and well its simply perfect. Its like the red diamond in the parka world…. and yet again I have found it in MAX&Co. It really became one hell of a store for me… Its like You think of a piece that You need and they have one..
So to sum up no cold season can be survived without a right parka.. the one that goes perfectly with Your boots, heels, anything … You name it. Make sure when You buy one , that its the one You ll be able to wear for many years ahead. As parka has to be one of Your timeless pieces.

Eyes Mast chooses:

Parka / MAX&Co
Cardigan / M&S
Jeans /  Rag & Bone
Glasses / Dior
Clutch / MAX&Co
Watch / TRIWA
Boots / Armani

Photo / Egle Juozaityte


Cozy styles are perfection during chilly months and nothing beats an oversized coat. But, will an oversized coat work for you? Does it work for any body type ? There are plenty of different ways to wear this piece without looking like a bag lady. So if You are planning to get one yourself , here are some tips on how and where to wear oversize.
Of course, everyone can wear an oversized coat, but you still need to understand how to properly wear one because, well it’s not that easy? Or is it? Firstly It goes without saying that if you’re a shortie, you should choose a shorter oversized coat ; if you’re of medium height, a mid-length coat ; and if you’re taller, a long coat. Lastly, there’s no need to exaggerate on the volume when you’re already wearing such a big piece ! Meaning stay low on Your under basics… I  mean who would like to look like a potato bag?
Some girls will forever be searching for the perfect little black dress , but I think that, these days, they’re most likely searching for the perfect big coat. Tell me if I’m wrong, but to find a right little black dress is a 5minutes deal, when to find a great oversize coat is a hunt of life?
If you like your winter sweaters big and chunky, an oversized coat would be your new best friend : Not only does it have enough space to cover your thickest layers without choking you underneath it all, it will also keep you warm and comfortable on the chilliest of days and coldest of nights. And since winter is right around the corner, finding your perfect oversized coat is an urgent matter… 
I found mine this year in a place called The Place boutique in Vilnius. Why did I choose this beauty? Well because its an oversize miracle. The fabric is light enough to look good while being tightened and when released looks exactly what we all want in an oversize piece. Second part is the colour. I am one of those weird women that chooses only grey when it comes to oversize coats. Because well it looks the best with everything and You can really see the beauty of the piece. 
Matching. When it comes to finishing the look with an oversize coat main thing is not whats under but whats on it. Three main items are: bag, boots and glasses. I have always been a military boots girl and I am never leaving this stage ( by the way them I found in the same boutique! Its like a small little heaven for minimalism haha ) then it comes to a bag… well while wearing an oversize coat You have to have a quite big bag if we speak about daily wear not an evening out, as we all know we carry half of our life in it. Lastly its the glasses… For me I can not wear almost nothing apart my Diors as well I am addicted to them, but its everyones personal choice.
So darlings make sure when buying an oversize coat - choose the right one and matching it right. Which is:

    1.     Showing skin creates exaggeration between the oversized garment and your body. 

    2.    Going loose and oversized doesn’t always mean round shapes. Especially if you’re concerned that oversized could make you look bigger, then finding pieces that create definitive shapes and lines is going to assist in nailing this look. 

    3.    Going oversized everywhere is going to make you look like you’re drowning in your clothes. I would suggest for example if you’re wearing an oversized jumper then wearing it with a slim or straight leg trouser or a dress is going to help balance out the look.


Eyes Mast chooses:

Coat / The Place Vilnius
Dress / H&M
Glasses / Dior
Bag / TYLA ( butiq.lt)
Watch / Triwa
Boots / The Place Vilnius

Photo / Egle Juozaityte

#1 kenzo x h&m

As we all know H&M is known in a very best way when it comes to collaborations with big international brands such as Balmain, Lanvin, Alexander Wang and many more. This time its our beloved french luxury brand KENZO! 
The collection itself is spectacular... It simply screams KENZO! All the colours, cuts, prints and details are super edgy and funky. The whole view is very lively and artistic. Every single piece is like an artwork. 
Looking from my own perspective the collection is perfect for a person that wants to stand out. As while wearing one piece You have at least ten different colours and prints on You... Which is really outstanding! Its like I have mentioned in a previous article - very convenient to have a piece that states the whole outfit idea! 
So how really to wear KENZO x H&M collection in a daily matter? As You all know I am more of a minimalist, and the style I have is thought through and counted, so to say :D Which is why as crazy and edgy as it is not many of us have the ability or wish to get out on the street looking like one of the campaign models... 
So what is the trick that I am planning to use while choosing pieces from the new collection ???!
First of all the magic of bright coloured, crazy printed item reveals best while being worn on top of something very basic and easy. So what do You do - You go and choose an item that is most likely wearable on top of other clothes, lets say a coat , a bomber jacket a blazer or anything You can put on top. Why? Because of the season.... You are more likely to wear Your chosen piece more often if it goes along with the current weather. So as You can see in my first picked outfit I go with a bomber jacket that can easily be worn instead of a leather jacket or a blazer - which gives us a bigger diversity of outfits for each day. AND lets me think less about what I wear under as the bomber not only speaks for itself but shouts it loud and clear! So You are free to wear anything under as nobody will really see it, as who would pay attention to Your dress pants or what ever You decide to put on, when they see this beauty shining from far away!
Accessories! Oh yes.. the collection is full of them and believe You me they are speechless. I believe there was not one piece from accessories department that I didn't fall in love... You ll see.
So the rules ar kinda the same. The piece from the collection are loud crazy and fun. Basically meant for standing out of the whole outfit. Such as this clutch here... You wear what ever You want the whole attention You ll get will be only about it! Which is again life saviour. Dress all black , take out Your kerb boots and take the clutch? You are more than ready to go!
So what I am trying to say.... Keno x H&M made a really good job for the street wear. It seems that they gave a chance for our daily wardrobe to look sharper and stand stronger without breaking our head too much!
Stay tuned!

Eyes Mast chooses :

Bomber / KENZO x H&M
Dress / H&M
Clutch / KENZO x H&M
Glasses / Dior
Boots / INCH2

Photo / Egle Juozaityte



Lets be fair, there is no better feeling in cold autumn days than when You jump around in a stylish outwear, and whats more glamorous than a fur coat? Why? Well because its chic its warm and its fabulous. Especially when it gets so cold that all You want is to wrap Yourself into something that assures to keep You warm. And lets face it even in the worst cases when You know the minute You ll step out ofYour doreroom You ll freeze to death, You still want to make that step looking the best You can. As all of us deep inside tend to put rational thoughts aside when it comes to dressing up. So whats our solution to this terrifying problem? A timeless fur coat.

Why fur You ask? Well because I got so freaking cold wearing my trench coat today that I decided I'm not gonna let myself face the same situation ever in life…Had to lie in a hot bath tub for an hour just to start feeling my toes again. And well because it just looks so so good. I am not a person that wears only fur or only faux fur. Each of them have their own purpose and beauty that I adore. And since all of us have a right to choose and have fewer options in our closet , why don't we?

So why each of us should have at least one piece of fur in their wardrobe? My thoughts go to main point of it - its the statement You give out whilst wearing it. Any type of fur piece faux or not faux changes the idea of the look completely. It gives strength, glam and luxury image.  A woman that wears fur straight away makes a clear point of who she is - confident, trendy and understanding the value of things. Isn’t it what we all want for our style to speak for us? 

Another part of the beauty of such pieces is that it can fit any type of rhythm You live in. Wearing fur by all means does not say that You are a spoiled easy life living woman. No. Most of us work a lot to have such pieces hanging in our closets. By the by this piece I am wearing doesn't cost more than 600EUR which means there are affordable great quality pieces out there! i found mine at THOM BARA…and its one of those moments when You find pure gold… Second of all its a piece that fits any style You are referring to. And who would say no to such life saviour? Honestly is the best part of it. You don’t have to think too much when it comes to fur, as it goes along with anything You wear underneath, and that my dears is the miracle of it.

But how to wear fur in a right way so that You wouldn’t look like You are trying to much or over all that You wouldn’t end up looking like a furry creature?

Firstly always keep in mind that You don’t want to go overboard with Your outfit underneath, meaning keep the rest of the look simple. As You can not have too many expressive pieces on You at once. Second fur as glamorous and fabulous as it is it can be worn in a super casual way, for those ofYou who do not want to stand out too much. So the trick is in basics. For example wear some simple looking 90s type jeans with a minimal top and sneakers, and You ll see for Yourself the glam will reach a super casual and minimal stage. Third thing I d say You don’t want to look too big , I mean Im sure You don’t who would? haha. So the problem with many fur coats is that they make a very massive image of You, but thats very easy to fix, just stay on tight bottoms and more natural colours. Mixed with skinny leggings or jeans Your fur coat will not only look right it will even make visually skinnier. And who wouldn’t want that huh?
So ladies make sure You start Your season with all the pieces that are needed. And the second You find time in Your busy routine make sure You run and find Your must have fur coat, as without, it will be a lot harder to survive the cold season that strikes us more and more each day! If by any chance You need more style inspirations on how to wear fur you'll find here www.thisisfurnow.com

Eyes Mast chooses;

Fur coat / Thom Bara
Cardigan / Massimo Dutti
Jeans /  ZARA
Bag / TYLA
Shoes / Massimo Dutti
Glasses / Dior

Photo / Egle Juozaityte